Before you can run ads with Promote, you'll need to connect a few things in Meta. You may already have some of these set up if you've used Facebook or Instagram for your music before.

Here’s what you’ll need.

You'll need a Facebook account to connect and authorize Amuse.

If you already have one, use your existing account rather than creating another one.

Your personal Facebook profile won't appear in your ads. Your artist's Facebook Page and Instagram account are what people will see.

Your Business Portfolio brings everything you need for advertising together, including your ad account, Facebook Page, Instagram account and Meta Pixel.

Follow Meta's guide to create a Business Portfolio.

Tip: If you manage several artists or a small label, you can name your Business Portfolio after your label. If you're managing one artist, using your artist name can make things easier to keep track of.

You'll need a Facebook Page for your artist and it needs to be connected to your Business Portfolio.

Your Page will appear as the advertiser when your ads run on Facebook, so make sure your profile image and artist information are up to date.

Follow Meta's guide to add a Page to your Business Portfolio.

To run ads on Instagram, you'll need an Instagram professional account, either Business or Creator, connected to your Business Portfolio.

If your artist account isn't professional yet, Meta will guide you through switching it during setup.

Your Instagram account will appear as the advertiser for ads running on Instagram.

Follow Meta's guide to connect an Instagram account to your Business Portfolio.

You'll also need an active ad account connected to your Business Portfolio.

If you don't have one yet, follow Meta's guide to create or add an ad account.

Before connecting it to Amuse, make sure:

Your ad spend is billed directly by Meta using the payment method connected to your ad account.

You can manage advertiser and payer information under Ads Manager → Advertising settings → Verifications and ad transparency.

Learn more about Meta's advertiser and payer requirements.

You'll need a Meta Pixel to track activity from your ads and help Meta optimize your campaigns.

If you don't already have one, follow Meta's guide to create a dataset for your Pixel.

Then connect the dataset to your ad account under:

Business settings → Data Sources → Datasets & pixels → [Your dataset] → Connected assets

If you manage several artists, we recommend using a separate dataset for each artist. This keeps the campaign data for each project separate and helps Meta learn which audiences engage with that artist over time.

Once everything is ready in Meta, head to Promote in the Amuse web app and select Continue with Facebook.

Follow the steps to connect your Business Portfolio and the assets you want to use.

Once connected, you're ready to start creating campaigns with Promote.